Playing the Press: How to Reach Game Journalists

Every week, new video games are released; game journalists, Let's Players, streamers and other outlets are flooded with games to cover- if you're an independent game developer, how can you get- and keep- the attention of the press?

Playing the Press will help you to do just that: reach out to outlets and get your game covered. The following topics are covered in the book:

• Launch Coverage
• Making First Contact
• Writing Your Press Release
• Hitting the Road: how to handle press at such events as PAX and Comic Con
• Dealing with Bad Reviews and Negative Press
• Holding the Attention of the Press
• Organizing Your Assets
• ...And more!

This guide is be brief and affordable, but comprehensive and indispensable. If you're making a video game and need help promoting it, this is where you start.